Wednesday, May 29, 2024

Discover Langley City Spring Tourism Update

Discover Langley City is our community's Destination Marketing Organization (DMO). All DMOs in BC have the mandate to promote their community of interest to encourage tourism and overnight stays. Like all DMOs, Discover Langley City is primarily funded by a hotel stay tax, which people pay when they stay at a hotel or Airbnb. Discover Langley City also receives grants and a small fee for service from Langley City.

Langley City Council recently received our biannual update from Discover Langley City.

The biggest news is that Discover Langley City will be opening a permanent summer Visitor Information Centre in Downtown Langley. It will be staff with younger people with the support of the Canada Summer Jobs wage subsidy. Discover Langley City is working with the province on potentially getting visitor information directional signage installed on provincial highways to help people get to the new Visitor Information Centre.

Digital marketing is key to getting folks excited about coming to Langley City. Discovery Langley City has worked with influencers to help amplify its marketing efforts. This marketing includes viral successes like for Estrella's Montreal Deli & Cafe, a unique find in Metro Vancouver. The campgain resulted in 165k+ views and 4k+ shares, resulting in people making the trip to Estrella's and Langley City.

Example of tearaway map from Discover Langley City presentation. Select the image to enlarge.

Old-fashioned rack cards, which you see at airports, ferries, bus depots, and tourist hotspots, are still popular, as are the tearaway maps you get when you want to know what's around your hotel. Discovery Langley City completed a refresh of all their paper-based materials.

Discover Langley City is working with Indigenous Tourism BC to build relationships to help grow and promote Indigenous tourism experiences in Langley City and the surrounding area.

As you are out and about this summer, look for Discover Langley City's Mobile Visitor Centre at events throughout the community.

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